MADSENNew construction · Los Angeles
Talk to Ivy

00 · The lot

Loading the build

New construction · Northeast LA and the Valley · DRE 02177400

Sold before the drywall.

I sell new homes for the developers who build them, and I get buyers in while there is still time to choose the finishes.

Scroll to build

01 · Now building

Six homes, none of them finished.

Every listing here is under construction. The bar is where it is today; the date is when you get keys. Go in early and the kitchen is still yours to decide.

02 · For developers

What a lot is actually worth to you.

Start from what the finished house will sell for on that street and work backwards. Pick a neighbourhood; the numbers below are this year's, from my closings and the permits I have pulled.

A 3,200 sf new build in sells for about $2.85M.

LandHard cost Soft + carryMargin
What you can pay for the lot$1.08M
Hard cost at $305/sf$976K
Soft costs and carry$342K
Your margin at 16%$456K
Max land price, this street $1.08M Lots I have sold here in 2026 4 Send me a lot to run
A

Sell-out

I take the whole project from framing to the last unit. Pricing per home, release order, buyer pipeline from the standing-order list below, and the model unit before the model unit exists.

11 projects sold out · median 63 days from first release
B

Land

Teardowns and lots that pencil, sourced before they hit the market where the seller allows it and the day they do where they do not. Every one comes with the number above already run.

27 lots placed with developers since 2022
C

Pre-sale

Buyers who want a new house and are willing to wait for it. They go in at framing, choose finishes, and close on the certificate of occupancy. Your carry gets shorter; their house gets to be theirs.

41% of my 2025 buyers closed before completion
04 · Record

Eleven sell-outs, all of them.

Every project I have taken to the last unit, including the two that ran long. Days is first release to last close. Pro forma is the developer's number before I priced it.

No.ProjectUnitsDays to sell outVs pro formaYear
01Marmion RowHighland Park · 4 detached4 units41 days+6.2%2026
02Glenalbyn ThreeMount Washington · 3 hillside3 units58 days+3.9%2025
03Colorado CourtEagle Rock · 6 townhomes6 units112 days−2.1%2025
04Laurel TerraceStudio City · 2 detached2 units19 days+8.4%2025
05Figueroa EightHighland Park · 8 small-lot8 units96 days+1.7%2024
06Yosemite DriveEagle Rock · 5 detached5 units147 days−4.6%2024

The other five, on request

05 · Ivy Madsen
Ivy Madsen
11Sell-outs
27Lots placed
2019Licensed
$194MNew homes closed

I read plans before I read listings.

I spent six years as a project manager for a small builder before I got my licence, which means I can tell you what a set of drawings will cost, how long it will take, and where the change orders are hiding. Most agents selling new construction have never stood on a slab. I have poured a few.

For developers that means pricing that is set from the pro forma, not from what the neighbour listed at. For buyers it means someone who can read the framing inspection and tell you what it actually says.

I will not sell you a house I would not build. Two of the projects on the record above ran long and closed under the pro forma. They are on the record because that is the record.

See the record

06 · Standing order

Tell me when the next lot breaks ground in

One message when a project releases, with the floor plans and the price sheet. Nothing weekly. On a live Newmarket Edge site this becomes a saved search on the agent's CRM.

07 · Clients
She priced our four at eight percent over our pro forma and they went in six weeks. I argued with her about it. I was wrong.
R. Castellanos, developer — Marmion Row, 2026
We bought at framing. Ivy walked us through the site every two weeks in a hard hat and told us when the tile was going to be late before the builder did.
The Okafor family — Glenalbyn, bought 2025
She talked us out of a lot because the sewer connection would have eaten the margin. Found us a better one three weeks later.
D. Pham, developer — Eagle Rock, 2025
08 · Talk to Ivy

Bring me a lot, a project, or a budget.

Developers: send the address and I will run the number above properly and call you back the same day. Buyers: tell me what you want and when you need keys, and I will tell you which of the six above is realistic.

(818) 555-0177

On a live Newmarket Edge site this lands in the agent's CRM as an unassigned lead, tagged by the answer above.

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